Applied AI for Business, Dubai

Why now

The boundaries between roles are blurring. This is not a transformation your organisation can schedule for later. It is radically disruptive, it is already inside your teams, and the companies that shape it now will run differently from the ones that wait.

Human in the loop

People decide. AI does the volume.

Every agent we build keeps a person at the checkpoint that matters: the approval, the customer-facing send, the judgement call. You learn to design that loop, so adoption is safe enough for legal and fast enough for the business.

KPIs, loops and ROI

Solutions your CFO can read.

Everything you set up in the room is tied to a number you already track: minutes to first response, hours returned per week, cost per report, leads worked per day. With a loop to measure it and an ROI line to defend it.

A platform organisation

From one power user to a company standard.

The goal is not forty people who know a tool. It is a business where every function has AI-assisted workflows, a shared standard, a policy, and its own AI employees running. That is what you take back to the board.

What we see in most companies

Three things every founder tells us in the first call.None of them is a tooling problem. All three are capability problems, and they are fixable in a morning, on your own work.

One power user, forty people copying

Somebody in the team writes good prompts. Everyone else uses the tool for two weeks, gets one bad answer, and stops. The productivity gain stays with one person.

A chatbot, an automation tool and an agency

Most companies already pay for all three. The chatbot answers inside one window. The automation runs fixed steps. The agency works business hours. None of them remembers last month, keeps a schedule, or asks you before something goes out.

Training that was a demo

The last session was a vendor showing a slide deck about the future. Nobody left with something they could run on Monday. The budget was spent and nothing changed.

The session · Tuesday 22 September · 10:00 to 13:00

The morning, in four parts.Not a keynote. A working session on a live system, with the third part done by you, on your own task. Nobody leaves with something explained. They leave with something running.

Part one · 10:00

Where AI moves the numbers

30 minutes · the map

Which jobs inside a business an agent can take today, and which it cannot
The five jobs that move revenue first: lead response, follow-up, the inbox, reporting, content
What to build, what to buy, and what to leave alone this year
Reading a vendor pitch: the questions that expose a demo

You leave with a short list of the two or three jobs in your own business worth handing to an agent first.

Part two · 10:30

Agents at work, on real cases

45 minutes · a live fleet on the screen

A Secretary that files email into the CRM within three minutes and drafts the reply
A Prospector that posts checked leads into a WhatsApp group every morning
An Outbound desk, an SEO engine, and a Reporting crew that replaced the status meeting
What each one costs to run, what it needed from the humans, and where it is not allowed to act

You leave with a clear picture of what "an AI employee" means in practice, with the numbers from a fleet that runs today.

Part three · 11:15

Build your own AI employee

90 minutes · hands-on, laptops open

Pick one task from your own week that you would hand to a new hire
Write its job description, shift, tools and guardrails, together
It does its first job while you watch
Set the checkpoint where a person says yes before anything goes out

You leave with an AI employee configured on your own task, still running when you are back at the office.

Part four · 12:45

Your first 90 days

15 minutes · the plan

The KPI each agent will be judged on, and the loop to measure it
The guardrails your legal team will sign
What to switch on next, and what to keep human

You leave with a one-page plan you can put in front of your team on Wednesday morning.

Module · Build your own AI employee

Every seat configures one, and takes it home running.

An AI employee is a software agent with a role, a schedule, tools, an objective and written guardrails. It works without anyone driving it and reports to a person who approves what goes out. SimplifyGenAI runs 25 of them for its own companies as SAGE, Simplified Autonomous Growth Employees. In part three, each person picks a task from their own week and we set it up together.

Role: e.g. Lead response for a sales team, the inbox for a founder, the month-end pack for finance, weekly content for marketing
Shift: Every morning at 08:00, every three minutes, or as work arrives
Reports: A WhatsApp or email brief to its owner, every day
Guardrails: Allowlisted data only. Nothing customer-facing without a person's yes.

Who the room is for

Any industry. One test.Is there a task your team repeats every day that you would hand to a good new hire? Then there is a seat for you.

Founders and CXOs

Decide what to build, buy and leave alone

You own the number and the risk. You leave with the two or three jobs worth automating first, the KPI on each, and the guardrails that let you say yes.

Function heads

Sales, marketing, operations, finance, HR

You know where the week leaks: the enquiry nobody answered, the report that took a day, the follow-up that never went. You leave with an agent on one of those.

Managers

The people who run a team's week

You will be the human in the loop. You leave knowing what to approve, what to delegate to an agent, and how to coach a team through the first thirty days.

Recent rooms: real estate, hospitality, retail, financial services, healthcare, logistics, education, airlines and tourism boards. Nothing in the morning needs a technical background, and nobody writes code.

Daksh Sharma speaking at an industry seminar

Daksh SharmaFounder, SimplifyGenAICo-founder, Iffort

Forbes Agency CouncilFounding member, AIMG APACCorporate AI trainer

→ linkedin.com/in/dakshsharma → simplifygenai.com → dakshsharma.in

Who is at the front

Builds AI systems that run in production. Then teaches from them.Most people pitching AI workshops have never shipped one. This session comes from a fleet that runs today, which is why the morning ends with something running.

2010Co-founds Iffort, a digital marketing and technology company, now 40 people and 300+ clients across India, the UAE and the US.

2019Joins the Forbes Agency Council.

2023Founds SimplifyGenAI, the applied AI studio, registered in Sharjah Media City. Founding member, AI Marketers Guild (AIMG) APAC.

2024Applied AI systems shipped into production for client teams: voice AI at scale, AI films, AI employees.

2026SAGE, a platform of 25 AI employees, runs SimplifyGenAI's own companies. Cohorts trained across seven markets, from airlines and banks to tourism boards, SMU and PSB Academy among them.

Builds, does not just teachVerbeo, SimplifyGenAI's voice AI, runs at two million calls a month. The session comes from that work, not from a course outline.

Industry rooms, not tech demosAirlines, banks, shipping, tourism boards, real estate, retail, education. The material is always the participants' own.

A team behind the trainerSimplifyGenAI and Iffort can build what you decide to build after the morning, in the UAE or India.

Where this has already worked

Airlines, banks, tourism boards, real estate, shipping.Real cohorts across seven markets, their own work on the screen.

**Tourism cohort, Bhutan**A national tourism team, two days, their own itineraries and campaigns as the material.

**Corporate cohort, Malaysia**A full auditorium, and still every exercise ran on live accounts.

**Travel tech, Singapore**"A large volume of travel businesses would have AI handling phone calls." They do now.

**Hands-on, Singapore**At the table, one problem at a time.

**After the session**The cohort dinner. The questions get better once the laptops close.

**Leadership cohort, Singapore**Every cohort leaves with something running. Then they send this.

**Industry seminar, India**A tourism industry audience, and AI on the agenda for the first time.

**Working session, Singapore**Heads down, own accounts, one problem each.

"In one word: the trainer was a best fit and well connected with vast knowledge."
Automotive and ICT leader, a Dubai technology company

"It is an eye opener. I hope a lot more can attend this training. It will be beneficial to us personally, and the company."
Head of Customer Experience, a leading Singapore airline

"Thank you for your exceptional efforts in introducing us to AI and teaching us how to use it effectively in our work."
Head of Logistics and Supply Chain, a Singapore shipping company

Before you ask

The questions people ask first.

Is there a fee?

No. The form is an application for a seat, and seats are confirmed by email because the room is small. We never ask for payment for a seat.

Who should come?

Founders, function heads and managers, from any industry. It is not a technical session. Nobody writes code, and nothing in the morning needs a technical background.

What do I bring?

A laptop, your logins to the tools you already use, and one task from your own week that you would hand to a good new hire. That task is what your AI employee is built on.

Where in Dubai?

A central venue, shared with confirmed seats along with a short pre-read. The morning starts at 10:00 and ends at 13:00 GST.

Which tools?

The ones your company already has or can adopt: ChatGPT, Claude, Gemini, Microsoft Copilot, plus the agent tooling that fits your stack. We are not tied to a vendor.

Can my team come too?

Yes. Put their names in the note on the form and we hold the seats together, subject to the room. If you would rather have the whole morning for your own company, tick the in-house option.

I cannot make 22 September.

Apply anyway and say so in the note. You will hear about the next Dubai date first, and the in-house version runs on a day that suits your team.

Our data is sensitive.

Good. Guardrails are part of the build: allowlisted data only, nothing customer-facing without a person's approval, and the exercise runs on a redacted copy of your material where needed.

Hold a seat

Tell us who is coming.Seats are confirmed by email within one working day. The venue and a short pre-read follow to everyone with a confirmed seat.

WhenTuesday 22 September 2026 · 10:00 to 13:00 GST
WhereDubai · venue shared with confirmed seats
FormatThree-hour working session, laptops open, a small room
FeeNone. Application first, seat on confirmation.
BringA laptop and one task from your own week

Prefer to talk?alice@simplifygenai.com

Your team already uses AI. Nobody has shown them what an agent can run.